
The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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The Rise of Veterinary Influencers - Controversies & Opportunities
Are you a veterinary influencer? Do you aspire to be called “an influencer?” If so, you may want to talk to Beckie first!
This week co-hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the rise of veterinary influencers. The duo discuss the controversies and opportunities of being a social media influencer, and their concerns over certain types of “veterinary influence.” Viewfinders, buckle up. This episode might get bumpy!
Beckie shares her concerns that some popular veterinarian influencers may be “driving a wedge” between veterinary professionals and pet parents. Dr. Ward muses that some veterinarians may be posting unprofessional or inappropriate content in an attempt to get more “likes.” Both hosts lament the promotion of uncredentialed, unlicensed, self-proclaimed pet experts to large veterinary CE keynote speakers. Told you it might be bumpy.
Viewfinders, this is an especially tough topic that deserves our profession’s attention. What do you think about the rise of veterinary and pet influencers? What are your suggestions for making sure we’re educating the pet loving public in a professional and responsible manner?
Many veterinary teams have one: the colleague who runs to management about every minor mistake or late trash bag. But when does necessary reporting turn into destructive tattling?
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack one of the profession’s most frustrating dynamics: coworkers who undermine team culture by excessive fault-finding.
Hosts Dr. Ward and vet tech Beckie Mossor examine how tattletale behavior often stems from insecurity, perfectionism, or even underlying issues like OCD, yet still chips away at psychological safety and trust. They discuss the difference between legitimate reporting and gossip, and why managers must address patterns early before morale collapses. Ignoring the issue doesn’t make it go away; it drives good employees out while problem behavior festers.
Listeners will learn practical strategies, such as anonymous “concern boxes,” structured feedback models (SBI: Situation, Behavior, Impact), and defining gossip as “talking to someone who can’t solve the problem.” The hosts also share real-life examples where unchecked tattling escalated into fractured teams, cover-ups, and even departures of top performers.
Whether you’re a manager navigating a chronic complainer or a technician tired of walking on eggshells, this episode offers valuable insights and practical tools to help you reclaim a healthier clinic culture. Because in veterinary medicine, trust isn’t optional; it’s the foundation of patient care.