
The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science
In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.
Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.
Many veterinary teams have one: the colleague who runs to management about every minor mistake or late trash bag. But when does necessary reporting turn into destructive tattling?
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack one of the profession’s most frustrating dynamics: coworkers who undermine team culture by excessive fault-finding.
Hosts Dr. Ward and vet tech Beckie Mossor examine how tattletale behavior often stems from insecurity, perfectionism, or even underlying issues like OCD, yet still chips away at psychological safety and trust. They discuss the difference between legitimate reporting and gossip, and why managers must address patterns early before morale collapses. Ignoring the issue doesn’t make it go away; it drives good employees out while problem behavior festers.
Listeners will learn practical strategies, such as anonymous “concern boxes,” structured feedback models (SBI: Situation, Behavior, Impact), and defining gossip as “talking to someone who can’t solve the problem.” The hosts also share real-life examples where unchecked tattling escalated into fractured teams, cover-ups, and even departures of top performers.
Whether you’re a manager navigating a chronic complainer or a technician tired of walking on eggshells, this episode offers valuable insights and practical tools to help you reclaim a healthier clinic culture. Because in veterinary medicine, trust isn’t optional; it’s the foundation of patient care.