The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Appreciating Veterinary Sales Reps: Strategies for Stronger Partnerships
In this week’s episode of “The Veterinary Viewfinder,” hosts Dr. Ernie Ward and Beckie Mosser, MPA, RVT, shine a spotlight on a vital yet often overlooked part of veterinary teams—sales representatives. From pharmaceutical, lab, and food reps to distributors and specialty companies, these professionals play a key role in keeping veterinary clinics running smoothly and efficiently. As the end of the year approaches and fresh off National Veterinary Technician Week, many clinics rely on their reps more than ever—often without recognizing their efforts.
Dr. Ward and Beckie discuss the unspoken challenges reps face, including feeling undervalued or being taken for granted, especially during busy seasons when clinics call on them for help with events and celebrations. This episode explores the sometimes tricky relationship between clinics and reps, highlighting how veterinarians and staff can become better partners.
Tune in to learn how your clinic can foster healthier, more respectful interactions with sales reps and why these unsung heroes deserve more appreciation. Whether you're a clinic owner, technician, or vet, this episode is packed with insights to help strengthen these essential relationships.
Many veterinary teams have one: the colleague who runs to management about every minor mistake or late trash bag. But when does necessary reporting turn into destructive tattling?
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack one of the profession’s most frustrating dynamics: coworkers who undermine team culture by excessive fault-finding.
Hosts Dr. Ward and vet tech Beckie Mossor examine how tattletale behavior often stems from insecurity, perfectionism, or even underlying issues like OCD, yet still chips away at psychological safety and trust. They discuss the difference between legitimate reporting and gossip, and why managers must address patterns early before morale collapses. Ignoring the issue doesn’t make it go away; it drives good employees out while problem behavior festers.
Listeners will learn practical strategies, such as anonymous “concern boxes,” structured feedback models (SBI: Situation, Behavior, Impact), and defining gossip as “talking to someone who can’t solve the problem.” The hosts also share real-life examples where unchecked tattling escalated into fractured teams, cover-ups, and even departures of top performers.
Whether you’re a manager navigating a chronic complainer or a technician tired of walking on eggshells, this episode offers valuable insights and practical tools to help you reclaim a healthier clinic culture. Because in veterinary medicine, trust isn’t optional; it’s the foundation of patient care.