The Veterinary Viewfinder Podcast
Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.
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Help Beckie Mossor After The Fire
This week, we share difficult news about one of our own. On March 15, Beckie Mossor suffered a devastating house fire that claimed her home, all of her belongings, three beloved pets, and a close friend. There are no words that fully capture the weight of that loss.
Beckie has long been a steady, compassionate voice in our profession. She has shown up for others time and again, offering support, leadership, and care when it was needed most. Now, she and her husband Timmy are facing the unimaginable task of rebuilding their lives from nothing.
If you are able, I ask you to consider supporting Beckie during this time. Every contribution, no matter the size, helps provide stability, essentials, and a path forward.
Donate here:
GoFundMe #1: https://www.gofundme.com/f/support-beckie-after-house-fire
GoFundMe #2: https://www.gofundme.com/f/help-beckie-timmy-rebuild-after-house-fire
Please keep Beckie and Timmy in your thoughts.
The No-Show Appointment Crisis: Why Vet Clinics Are Getting Ghosted
Veterinary teams everywhere are feeling the strain of rising no-show appointments, especially during the hectic holiday season. This episode examines why clients are ghosting more frequently and what that means for clinic schedules, revenue, and staff morale. Ernie and Becky walk through the real drivers of missed appointments, including financial stress, price shopping, long wait times, and the comfort some clients feel when canceling without calling the clinic.
What makes this conversation useful is its practicality. The episode covers the pros and cons of deposits, how to identify chronic no-show patterns, and when to adjust scheduling habits. You’ll also hear how technology can reduce missed appointments—from “safe exit” text confirmations to automated pre-visit questionnaires—and why these small tools often change client behavior in a meaningful way.
For teams balancing compassion with realistic clinic operations, this episode offers a grounded look at how to protect time, maintain revenue, and reduce frustration without creating unnecessary barriers for clients. It’s an honest, solutions-focused discussion aimed at helping veterinary professionals manage one of the industry’s quieter but most persistent challenges.