This week on Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, focus on Veterinary Receptionist Week (April 19–25, 2026) and the people who hold the entire clinic together from the front desk.

They break down what veterinary receptionists actually do day to day, from triaging calls and managing the schedule to handling emotional clients and keeping patient flow on track. It’s a role that’s often underestimated, but as they point out, even the best clinical team struggles if the front desk isn’t supported.

The conversation goes beyond recognition and into what real appreciation looks like. 

They share simple, practical ways to make it meaningful, like handwritten notes, personal recognition, and taking pressure off the phones during the workday. They also touch on training, professional development, and why the human side of this role won’t be replaced anytime soon, even as technology evolves.

If you work in a clinic, this episode is a reminder to slow down, notice the work happening up front, and use this week as a chance to reset how your team shows appreciation.

It’s Veterinary Receptionist Appreciation Week, and we’ve got the person who started it all, Ethel Pawlak! Joins us to celebrate our amazing veterinary receptionists April 23-29 as Veterinary Receptionist Week! 

Hosts Dr. Ernie Ward and Beckie Mossor, RVT, are joined by the person who started Veterinary Receptionist Week some nineteen years ago, Ethel Pawlak. We share her story of decades in veterinary practice and why she believes veterinary receptionists deserve their own special week of recognition. We agree!

We discuss why veterinary receptionists (CSRs, etc.) are often unsung heroes in the veterinary profession and how they can make - or break - a veterinary experience. 

Dr. Ward advocates for better pay, benefits, training, and support and expresses how a stable veterinary receptionist team can grow your business. 

Beckie praises veterinary receptionists' unique skillset and why she believes they are essential for successful patient care and client service.

Viewfinders, how are you celebrating Veterinary Receptionist Week? Share your thoughts, experiences, and ideas!

Thank you, Ethel Pawlak, for advocating for veterinary receptionists!