This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, ask a timely question many teams are quietly wondering: Are veterinary clients meaner this year? 

As the 2025 holiday rush collides with rising costs, canceled insurance policies, and shifting social norms, many clinics are experiencing increased client frustration and emotional volatility. From Dr. Ward fielding complaints about the weather-soaked Calabash Christmas Parade to everyday price-related outbursts in vet clinics, across the country, Ernie and Beckie explore why tensions feel higher and what veterinary teams can do to stay grounded.

The hosts break down the layered pressures behind client behavior: inflation hitting veterinary services harder than many other sectors, pet owners stretched thin by holiday-season spending, and a rise in sticker-shock rage. They discuss how front-desk teams absorb the brunt of accumulated hostility, why “just apologize” may be an outdated client service model, and how social media culture has made some clients eager to catch veterinary teams “messing up” on camera.

Most importantly, Ernie and Beckie outline practical strategies clinics can use now, before the holiday surge peaks, to reduce conflict, empower staff, and protect well-being. From setting boundaries to validating emotions without absorbing them, this episode helps veterinary professionals enter the season with clarity, confidence, and compassion.

This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, slow down the holiday rush to talk about something deceptively simple and surprisingly powerful: gratitude. 

As Thanksgiving arrives, many practice owners and managers are asking the same question: What do I do for my staff this year? Yet the podcast reveals a deeper conversation about why traditional gestures, pizza parties, gift cards, and generic thank-yous often fall flat. Beckie shares that “pizza parties are cliché these days.”

Ernie and Beckie break down why authentic appreciation requires more than convenience. They explore the concept of “gratitude love languages,” encouraging leaders to notice how individual team members naturally give and receive appreciation. 

Through real examples, from celebrating a shy kennel assistant in a way that made her light up, to publicly acknowledging an associate veterinarian’s hard-won case success on social media, the hosts show how personalized recognition creates lasting impact.