Veterinary Cost versus Care Conversations - Are We Talking about Money Too Much or Too Little?

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Once again we tackle one of profession’s most challenging topics: MONEY! The tension between providing the best veterinary care and the cost of providing that care causes tremendous conflict and confusion among our colleagues (and us!). Are we talking too much - or too little - about money with pet owners? What impact do recent human healthcare and insurance changes have on the perception and value of veterinary services? If we strive for increased transparency regarding charges, are we overemphasizing cost and diminishing care? This week Drs. Ernie Ward and Cyndie Courtney along with registered veterinary technician Beckie Mossor explore the controversial world of money in the veterinary profession. 

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