Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Pride Month Is a Start. Allyship Is Year-Round.
Pride Month gives veterinary teams a chance to celebrate LGBTQ+ colleagues and clients, but real allyship has to continue long after June. This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk with Stephanie Goss, CEO of PrideVMC, about how veterinary practices can move beyond rainbow stickers and build support into everyday clinic culture.
Stephanie shares her path to and through veterinary medicine, the work of PrideVMC, and why visibility, community, mentorship, and leadership opportunities matter for LGBTQ+ veterinary professionals.
The conversation focuses on practical steps every clinic can take: normalizing pronouns without forcing anyone to disclose, reviewing forms for assumptions about gender and family structure, practicing respectful introductions, and creating a workplace where people feel safe speaking up when something goes wrong.
This episode is for veterinarians, technicians, CSRs, managers, and practice owners who want to show up better. Allyship doesn’t have to be perfect. It does have to be consistent, respectful, and year-round.
America’s 250th Means More Booms, More Noise, and More Vet Med Prep
America’s 250th birthday is not shaping up to be a typical one-night July 4th celebration. With fireworks and community events expected to stretch across July 3, 4, and 5 (and expect some noise even earlier), Dr. Ernie Ward and Beckie Mossor, MPA, RVT, are urging veterinary teams to prepare now for an extra-long, extra-loud holiday weekend.
This episode focuses on what clinics can do before the booms begin: check medication inventory, reach out to clients early about noise-aversion plans, remind pet owners not to wait until the last minute, and prepare for closed clinics, overwhelmed ERs, and staffing challenges.
Ernie and Beckie also discuss holiday risks beyond fireworks, including lost pets, outdated microchip information, travel stress, barbecue hazards, cannabis exposure, and pets in unfamiliar vacation environments.
It’s a timely reminder that this year’s July 4th isn’t just July 4, and vet teams can help clients, patients, and colleagues avoid preventable chaos.
Does Veterinary Medicine Have an Identity Crisis?
What does it mean to be a veterinarian, a credentialed veterinary technician, an assistant, or a new role entering the clinical space?
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, dig into veterinary medicine’s identity problem: how comparisons to human medicine, unclear titles, internal hierarchies, and emerging roles like Colorado’s veterinary professional associate (VPA) can shape how teams see themselves and each other.
They talk candidly about why “more than” or “less than” language can create competition rather than confidence, how that trickles down through the clinic, and why role clarity matters for morale, collaboration, and long-term career satisfaction.
This conversation is especially relevant for veterinarians, vet techs, assistants, practice managers, and anyone navigating scope-of-practice debates or changing team structures.
Ernie and Beckie make the case for being proud of your role without needing to compare it to someone else’s, and for building clinic cultures where every team member understands their value.
The Veterinary Urgent Care Gap We Can’t Ignore
After-hours and urgent care have changed dramatically in veterinary medicine, but the system still has serious gaps. In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, look at what happens when pet owners need help after hours and there’s nowhere realistic to send them.
The conversation starts with the old model of pagers, late-night calls, and general practices carrying emergency responsibility. Then it moves into today’s urgent care boom, the difference between true urgent care and walk-in sick visits, and the strain this puts on veterinary teams.
But this episode also widens the lens beyond dogs and cats. Horses, rabbits, guinea pigs, hedgehogs, birds, and other companion animals are often left with even fewer options, especially when emergencies happen outside normal clinic hours.
Ernie and Beckie talk honestly about sustainability, affordability, team burnout, and why expanding care may be both a challenge and an opportunity for the profession.
The Mobile Vet Tech: Building a Career Beyond the Clinic
This week on the Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk with Michelle Crew, a credentialed LVT and the entrepreneur behind The Mobile Vet Tech, about building a career outside the traditional clinic setting.
After losing what she thought was her “unicorn job” during COVID, Michelle began offering in-home services such as nail trims and anal gland expression, and found a new way to support pets, clients, and other veterinary professionals.
Michelle shares what she has learned about starting slowly, setting client boundaries, staying safe on house calls, protecting mental health, and redefining what it means to work “at the top of your license.”
The conversation also highlights her work helping other veterinary technicians through TikTok, The Unattached Facebook group, and Endless Journeys: The Vet Tech Odyssey Podcast.
For vet techs, assistants, practice managers, and veterinarians, this episode offers a practical, encouraging look at entrepreneurship, alternative career paths, and the many ways credentialed professionals can make an impact.
Hantavirus, Hype, and the Future of Client Trust
In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, use the current Hantavirus conversation as a jumping-off point for a bigger issue affecting every veterinary team: public trust in science.
This is not a panic episode, and it is not about predicting another COVID. Instead, it is a practical conversation about science skepticism, vaccine hesitancy, misinformation, and what all of that may mean for veterinary medicine going forward.
Ernie and Beckie talk through how fear spreads, why social media noise often drowns out calm expert guidance, and why veterinary professionals may increasingly find themselves answering client questions tied to public health, animals, and trust. They also explore the role of vet teams as credible, steady voices in a confusing information landscape.
If you work in a vet clinic, this episode will help you think about client communication, One Health awareness, and how to respond when public uncertainty spills into everyday veterinary practice.
Missed Charges: Who Pays When the Clinic Gets It Wrong?
Missed charges happen in every veterinary practice, but what happens next says a lot about clinic culture.
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, take on the uncomfortable reality of billing mistakes: forgotten charges, wrong invoice items, inventory mix-ups, and the dreaded follow-up call to a client.
They discuss why missed charges often turn into blame, especially for technicians, CSRs, and support staff, and how clinics can handle these mistakes without creating fear or finger-pointing.
Beckie emphasizes the role of psychological safety, while Ernie shares how written policies, clear thresholds, and manager-led client communication helped his teams manage billing errors more fairly.
The episode offers practical takeaways for owners, managers, veterinarians, techs, and front-desk teams: make charges easier to enter correctly, define when the clinic absorbs small errors, decide who contacts the client, and stop treating normal human mistakes like personal failures.
More Voices, Less Turf War in Vet Med
Veterinary medicine is full of passionate people, but sometimes that passion turns into camps, loyalty tests, and turf wars.
In this episode of the Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, discuss why veterinary professionals can feel pressured to support only one organization, cause, or point of view, and why that mindset may be holding the profession back.
From veterinarians and credentialed veterinary technicians to students, practice managers, and clinic leaders, this conversation explores how organized veterinary medicine can be stronger when more voices are welcomed at the table. Ernie and Beckie talk about scarcity thinking, professional identity, advocacy, and why new organizations do not have to be seen as threats to existing ones.
They also highlight the launch and kickoff weekend for AACVT, including ways veterinary technicians and team members can get involved, connect, and support the profession.
Veterinary Receptionist Week: The Team That Keeps Your Day on Track
This week on Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, focus on Veterinary Receptionist Week (April 19–25, 2026) and the people who hold the entire clinic together from the front desk.
They break down what veterinary receptionists actually do day to day, from triaging calls and managing the schedule to handling emotional clients and keeping patient flow on track. It’s a role that’s often underestimated, but as they point out, even the best clinical team struggles if the front desk isn’t supported.
The conversation goes beyond recognition and into what real appreciation looks like.
They share simple, practical ways to make it meaningful, like handwritten notes, personal recognition, and taking pressure off the phones during the workday. They also touch on training, professional development, and why the human side of this role won’t be replaced anytime soon, even as technology evolves.
If you work in a clinic, this episode is a reminder to slow down, notice the work happening up front, and use this week as a chance to reset how your team shows appreciation.
Vet Tech Advocacy Evolves: Inside the AACVT Movement
In this episode, Dr. Ernie Ward talks with co-host Beckie Mosser, MPA, RVT, about the launch of the American Association of Credentialed Veterinary Technicians (AACVT.org), a new organization she co-founded with Ryan Frazier, LVT, BS, MBA. Their goal is not to replace or compete with existing veterinary groups, but to strengthen the profession by filling gaps that many credentialed technicians still experience.
Becky and Ryan built AACVT around a simple idea: the profession needs more support, more tools, and more ways for technicians to take action, especially at the state level. Rather than focusing only on awareness, AACVT is designed to provide practical resources, advocacy guidance, and a centralized space where technicians and veterinary teams can connect and grow.
The conversation highlights a shift in mindset. This is about adding capacity, not dividing it. By working alongside existing organizations and empowering individuals, AACVT aims to raise the overall standard for technician utilization, recognition, and professional development.
For veterinarians, veterinary technicians, and practice leaders, this episode offers a clear look at how collaboration, not competition, may drive the next phase of progress in veterinary medicine.
Clocked In Isn’t Ready: The Morning Mistake Hurting Your Team
What does “starting at 8 a.m.” actually mean in a veterinary clinic? This episode tackles a small detail that quietly creates big tension across teams.
Dr. Ernie Ward and Beckie Mossor, RVT, break down the difference between being “on time” and being truly ready to work. From employees easing into the day to clinics that aren’t operational at opening, they unpack how unclear expectations lead to frustration, resentment, and inconsistent culture.
They also flip the conversation. It’s not just about employees showing up earlier. It’s about management designing schedules that make success possible. If appointments start at 8:00 am but prep isn’t done, the system is already broken.
This episode offers practical ways to rethink start times, prep workflows, and team expectations without falling back on rigid rules or burnout culture. It also challenges the idea that “early and late” equals a good employee.
If your mornings feel chaotic, rushed, or quietly tense, this conversation will hit close to home and give you a better way forward.
Beckie Mossor, RVT: 24 Seconds That Changed Everything - In Her Own Words
This week’s episode is one of the most difficult and important conversations we’ve had. Beckie Mossor shares the reality of a devastating house fire that took a friend, three pets, and everything she owned, and what those 24 seconds revealed.
For veterinary professionals, this isn’t just a personal story. It’s a wake-up call. From how quickly fires actually spread to the gaps in what we think we know about safety, Beckie walks through what mattered, what didn’t, and what she wishes every clinic and pet owner understood.
You’ll hear practical takeaways you can apply immediately, including why attic heat sensors matter, how pets respond to alarms, and why most fire plans fall apart in real life. There’s also an honest look at decision-making under pressure and the limits of what’s possible when seconds count.
This episode will change how you think about preparedness, both at home and in practice.
Donate here:
GoFundMe #1: https://www.gofundme.com/f/support-beckie-after-house-fire
GoFundMe #2: https://www.gofundme.com/f/help-beckie-timmy-rebuild-after-house-fire
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