Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Should Veterinary Clinics Sell Products? The Impact Of Retail Sales

The question of whether or not a veterinarian or veterinary clinic should sell non-medical products has perplexed generations of practitioners. This week host veterinarians Ernie Ward and Cyndie Courtney along with registered veterinary technician Beckie Mossor question whether or not vets should sell "stuff," how to choose the best products if you're going to sell "stuff," and the tricky ethical lines veterinary clinics tread when selling "stuff." This is a wide-ranging, candid, and brutally honest conversation about the impact retail sales have on the veterinary profession.


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Veterinary Support Staff Suicides: An Issue We Need to Discuss

A recent North Carolina veterinary technician's death by suicide prompted us to explore the issues of depression, substance abuse, and suicide within veterinary support staff. Host veterinarians Ernie Ward and Cyndie Courtney with registered veterinary technician Beckie Mossor share their thoughts and experiences with veterinary staff suicides, what our profession can do to help, and what you can do to help a colleagues. Please share this podcast with anyone you think could benefit. 

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EPISODE 100! Recaps & Favorite Moments from our First 100 Podcasts!

OUR 100TH PODCAST! It's hard to believe we've recorded 100 episodes of our podcast! We owe it all to you, our loyal listeners and colleagues. This week we celebrate by recapping behind-the-microphone stories and share some of our favorite moments of the past two years. Welcome to our podcast party! 

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Chernobyl Veterinarian Dr Jennifer Betz

This week we expose you to a radioactive topic: What happened to the dogs and cats left behind in Chernobyl? Our guest, Dr. Jennifer Betz, knows firsthand the current conditions of the canines and felines living in the Chernobyl disaster area. We were positively radiating during this episode, and the fallout of our conversation will leave you glowing! (I’ll stop now.) YOU DO NOT WANT TO MISS THIS EPISODE!

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The Pros and Cons of Production-based Pay for Veterinarians

Pro-sal, production-based, merit-based - these are a few of the terms used to describe the increasingly common method used to pay veterinarians (and some veterinary technicians, as you’ll find out). What are the pros and cons of paying veterinary professionals on a percentage of revenue generated basis? Are your veterinarian shaming the system (Dr. Ernie Ward shares an experience you might not realize happens), Dr. Cyndie Courtney relates her personal experiences and Beckie Mossor, RVT reveals what veterinary clinic support staff really think about their doctors being paid based on the revenue they generate. This is a candid conversation about a highly controversial - and rarely openly discussed - element of working in veterinary medicine. 

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Have Animal Rescue Requirements Gotten Ridiculous?

Have you, a friend, family member, colleague, or client ever been denied a pet rescue adoption? Are some animal rescue groups inadvertently encouraging people to go through breeders and pet stores due to cumbersome requirements? We asked our social media channels, and apparently this is a bigger problem than we realized. This week our trio tackles the thorny issue of what makes an appropriate animal rescue protocol, our thoughts on how to improve the process, and tales from the real-world on heartbreaking (and confusing) pet rescues. 

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Don't be a SUCKA! Avoiding Costly Online & Real-Life Rip-offs

Are you making bad - and costly - mistakes when it comes to digital marketing? What about online security? Is your website underperforming or perhaps even illegal? This week co-host Dr. Ernie Ward chats with InTouch Practice Communications’ Bill Schroeder about current marketing scams, slick sales tactics, and other wastes of money (and time). Beckie and Cyndie were unavailable this week and we sure appreciate Bill stepping in! This conversation is loaded with tips and good advice to safeguard your clinic’s online identity, client information, and prevent wasting money!

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LIVE from Hurricane Florence: How to Help Clients & Clinics during Natural Disasters

This week co-hosts Dr. Ernie Ward and registered veterinary technician Beckie Mossor are evacuated from their homes during Hurricane Florence. Dr. Cyndie Courtney joins Dr. Ward (Beckie cellular service failed during recording) to discuss what it’s like to live through a hurricane. Helpful advice for any veterinary clinic affected by a natural disaster such as hurricane, flooding, wildfire, earthquake, tornado, etc. From how to prepare, what advice to offer clients, how to travel with pets, and what can you do when a dog gets bitten by a venomous snake when winds are 100 miles per hour and all roads are flooded? That, and so much more, in this week’s podcast! 

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Cloning Pets - Controversies & Questions about this Latest Medical Miracle (and Barbra Streisand)

Cloning pets, especially dogs, is a real thing. As in, there’s a real company really doing it RIGHT NOW. For a measly $50,000USD, you can have your favorite furry friend brought back in an exact genetic copy. This week our trio tackle the thorny ethics, sketchy morals, and scientific rigor of this evolving pet medical breakthrough. From Barbra Streisand’s cloned pups to questions about the care of surrogate animal mothers, this is one podcast you will want to share and discuss with your colleagues!  And wait until you hear what Dr. Ernie Ward says about the future of service and military dogs…

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Confronting the Cost of Chronic Dermatitis - Da Money Talk with a Veterinary Dermatologist

MONEY!!! We sure spend a lot of time talking about the challenges of finances in veterinary practice on the podcast! This week we’re joined by our friend, veterinary dermatologist Dr. Dana Lisa, to discuss how to handle the rising costs of treating chronic dermatitis. Dr. Liska will explain how she talks about Cytopoint, Apoquel, and other revolutionary treatments with budget-minded clients. This is a really impactful conversation that yields many helpful tips and tricks you can use in your clinic.

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What We Cover

The conversations behind the care

Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
Trending issues & profession news
Technology & the future of care
Veterinary technician careers
Career paths & entrepreneurship
Wellbeing in the profession
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