Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
The Pros and Cons of Production-based Pay for Veterinarians
Pro-sal, production-based, merit-based - these are a few of the terms used to describe the increasingly common method used to pay veterinarians (and some veterinary technicians, as you’ll find out). What are the pros and cons of paying veterinary professionals on a percentage of revenue generated basis? Are your veterinarian shaming the system (Dr. Ernie Ward shares an experience you might not realize happens), Dr. Cyndie Courtney relates her personal experiences and Beckie Mossor, RVT reveals what veterinary clinic support staff really think about their doctors being paid based on the revenue they generate. This is a candid conversation about a highly controversial - and rarely openly discussed - element of working in veterinary medicine.
Have Animal Rescue Requirements Gotten Ridiculous?
Have you, a friend, family member, colleague, or client ever been denied a pet rescue adoption? Are some animal rescue groups inadvertently encouraging people to go through breeders and pet stores due to cumbersome requirements? We asked our social media channels, and apparently this is a bigger problem than we realized. This week our trio tackles the thorny issue of what makes an appropriate animal rescue protocol, our thoughts on how to improve the process, and tales from the real-world on heartbreaking (and confusing) pet rescues.
Don't be a SUCKA! Avoiding Costly Online & Real-Life Rip-offs
Are you making bad - and costly - mistakes when it comes to digital marketing? What about online security? Is your website underperforming or perhaps even illegal? This week co-host Dr. Ernie Ward chats with InTouch Practice Communications’ Bill Schroeder about current marketing scams, slick sales tactics, and other wastes of money (and time). Beckie and Cyndie were unavailable this week and we sure appreciate Bill stepping in! This conversation is loaded with tips and good advice to safeguard your clinic’s online identity, client information, and prevent wasting money!
LIVE from Hurricane Florence: How to Help Clients & Clinics during Natural Disasters
This week co-hosts Dr. Ernie Ward and registered veterinary technician Beckie Mossor are evacuated from their homes during Hurricane Florence. Dr. Cyndie Courtney joins Dr. Ward (Beckie cellular service failed during recording) to discuss what it’s like to live through a hurricane. Helpful advice for any veterinary clinic affected by a natural disaster such as hurricane, flooding, wildfire, earthquake, tornado, etc. From how to prepare, what advice to offer clients, how to travel with pets, and what can you do when a dog gets bitten by a venomous snake when winds are 100 miles per hour and all roads are flooded? That, and so much more, in this week’s podcast!
Fixing Veterinary Professional School Admissions: Interviews, Experience & Finances
Welcome to fall…that magical time of the school year when freshman everywhere are full of excitement, and seniors are desperate to exit. This week we examine the veterinary and veterinary technician school admission process. What’s right - and what’s wrong - and what we think we should do to make it better.
Cloning Pets - Controversies & Questions about this Latest Medical Miracle (and Barbra Streisand)
Cloning pets, especially dogs, is a real thing. As in, there’s a real company really doing it RIGHT NOW. For a measly $50,000USD, you can have your favorite furry friend brought back in an exact genetic copy. This week our trio tackle the thorny ethics, sketchy morals, and scientific rigor of this evolving pet medical breakthrough. From Barbra Streisand’s cloned pups to questions about the care of surrogate animal mothers, this is one podcast you will want to share and discuss with your colleagues! And wait until you hear what Dr. Ernie Ward says about the future of service and military dogs…
Confronting the Cost of Chronic Dermatitis - Da Money Talk with a Veterinary Dermatologist
MONEY!!! We sure spend a lot of time talking about the challenges of finances in veterinary practice on the podcast! This week we’re joined by our friend, veterinary dermatologist Dr. Dana Lisa, to discuss how to handle the rising costs of treating chronic dermatitis. Dr. Liska will explain how she talks about Cytopoint, Apoquel, and other revolutionary treatments with budget-minded clients. This is a really impactful conversation that yields many helpful tips and tricks you can use in your clinic.
People Outside the Veterinary Profession Who Inspire Us
We all have someone we look up to, are inspired by, or seek to emulate. This week we share some of the people outside the veterinary profession who have taught us, pushed us to do more, and are making the world better. We talk about famous authors, teachers, friends, and more during this uplifting episode.
Exercising with your Dog! K9 Fit Club Tricia Montgomery
This week we speak with the founder of K9 Fit Club, a group dedicated to developing human and dog fitness programs. Tricia Montgomery shares her story with host veterinarians Ernie Ward and Cyndie Courtney and registered veterinary technician Beckie Mossor. Exercise tips, weight loss, diet trends, and more are discussed in this conversation from St Louis, Missouri!
Dermatological Drama with Veterinary Dermatologist Dr Dana Liska
Itching dogs, chronic dermatitis, frustrated clients, online myths (and bad advice) all add up to create dermatological drama in our veterinary practices! This week we chat with veterinary dermatologist Dr Dana Liska to dispel mountains of misconceptions, dispense practical diagnostic and treatment advice, and soothe our weary minds and souls when it comes to conquering chronic dermatitis! Dr Liska joins host veterinarians Ernie Ward and Cyndie Courtney plus registered veterinary technician Beckie Mossor for a candid, energetic, and entirely practical guide to dealign with chronic dermatitis in your patients. We learned so much and had so much fun - and you will, too!
Top Things You Need to Start - or Stop - Doing in your Clinic Today
Join us this week for a rapid fire session on our top tips to make your personal and professional life a little easier, more efficient, and more fun! Host veterinarians Ernie Ward and Cyndie Courtney along with registered veterinary technician Beckie Mossor share their best quick bits of advice for veterinary practice, patient care, client service and self-care. If you enjoy fast-paced, real-world recommendations, you’re going to love this special episode!
LIVE from the 2018 AVMA Conference! What does change mean for the veterinary profession?
This week the entire gang gets together - for the first time in person! - to record a special podcast from the floor of the 2018 American Veterinary Medical Association (AVMA) Annual Conference in Denver, Colorado. Host veterinarians Ernie Ward and Cyndie Courtney with registered veterinary technician Beckie Mossor go deep on CHANGE! What, how fast, should, could, and WHY change is essential for veterinary professionals. The trio talk about the recent AVMA debarking controversy, CBD usage, the veterinary nurse initiative, telemedicine/telehealth, and much, much more! We think you’ll enjoy this rapid-fire, no holds barred, and frank discussion about why change seems to take forever — or in the blink of an eye! Sorry for the noisy background… they were all veterinary colleagues!
The conversations behind the care
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Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.