This week we are honoring the often unsung heroes of a veterinary clinic, the veterinary receptionists or CSRs!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT have a “Conversation of Celebration” detailing the many amazing and inspiring abilities of the support staff that allow vets and vet techs to be their best!

Dr. Ward Ability marvels at how veterinary receptionists are able to recognize pets by their family’s cars! He also explains how receptionists/CSRs CSRs represent the clinic personality, mission, and standards and are integral to client loyalty. He also explains why we need to train and pay our receptionists better.

Beckie shares her recent experiences taking both her sister’s and her own dog the vet and how a receptionist really made her feel welcome.

Dr. Ward shares why he believes our receptionists are so essential to a successful client experience because “they own:”

• The client’s first impression

• The first smile

• The first “Hello”

• Are asked the first question

• The last goodbye

• The client’s last question

• Provide the last reminder

Viewfinders, this week we hope you’ll take time to celebrate and recognize your clinic’s “Jack or Jill of All Trades.” Our veterinary receptionist are true multitaskers and multi-disciplinarians. Every day, they deal with conflict management, sometimes serve as grief counselors, and are responsible for emergency triage. All while answering phones, billing out, scheduling, and fetching meds - ALL WITH A SMILE! I’m exhausted reading this!

Viewfinders, let us know how you’re celebrating National Veterinary Receptionist Week!