Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
More Dangerous TikTok Pet Trends & What Veterinary Professionals Need to Do
There’s a new TikTok trend we believe could potentially harm dogs called the “Bark at your Dog Challenge.” Veterinary colleagues and concerned pet parents, let’s discuss. And, WTF is wrong with people?
Hosts Dr. Ernie Ward and Beckie Mossor, RVT revisit their concern that some popular social media trends could be harmful to animals. This week our hosts discuss what many are calling a “funny, hilarious and surprising” challenge that they categorize as “disturbing.”
Beckie recalls the history of potentially problematic social media trends (and our past podcasts addressing them) and why this particular challenge especially irks her.
Dr. Ward ponders if these “scary” challenges are an extension of other “bad behavior” social media trends and what impact social media may have on the the human:animal bond among the youngest pet owners (we’re looking at you, late Get Z pet parents out there). Dr. Ward also shares his concerns that this is an extension of a broader expansion of “videos of people behaving badly” that seems to get more social media likes, views, or attention. Again, WTF is wrong with people?
Viewfinders, once again, we’re bringing you a veterinary topic lurking just below the mainstream that we think needs more discussion by our colleagues. Beckie repeats her wish for a dollar every time we’ve said, “Let’s get out in front of this topic.” We accept all major forms of payment!
Our loyal Viewfinder Family, what do you think about these trends? What do you think about Beckie and Dr. Ward’s advice on how veterinary professionals can - and should - address them? We want to hear from you!
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Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.