The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Hosted by Dr. Ernie Ward, DVM and Beckie Mossor, MPA, RVT
New episodes weekly · On the air since 2016

The Veterinary Viewfinder Podcast

Dr. Ernie Ward and Beckie Mossor, MPA, RVT, have co-hosted their award-winning weekly veterinary podcast since 2016. Each week, they “tackle the toughest topics in veterinary medicine,” highlighting controversial issues and trending news, introducing veterinary key opinion leaders and provocateurs, and offering solutions to the myriad challenges facing the veterinary profession.

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Two perspectives, one profession

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

A veterinarian, author, and longtime advocate for pets and the profession. Founder of the Association for Pet Obesity Prevention and the World Pet Obesity Association, and a familiar voice across national media.

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

A registered veterinary technician, educator, and advocate known for advancing the technician profession and for practical, people-first conversations about everyday veterinary work.

Featured

June 10, 2026

America’s 250th Means More Booms, More Noise, and More Vet Med Prep

June 10, 2026

America’s 250th birthday is not shaping up to be a typical one-night July 4th celebration. With fireworks and community events expected to stretch across July 3, 4, and 5 (and expect some noise even earlier), Dr. Ernie Ward and Beckie Mossor, MPA, RVT, are urging veterinary teams to prepare now for an extra-long, extra-loud holiday weekend.

This episode focuses on what clinics can do before the booms begin: check medication inventory, reach out to clients early about noise-aversion plans, remind pet owners not to wait until the last minute, and prepare for closed clinics, overwhelmed ERs, and staffing challenges.

Ernie and Beckie also discuss holiday risks beyond fireworks, including lost pets, outdated microchip information, travel stress, barbecue hazards, cannabis exposure, and pets in unfamiliar vacation environments.

It’s a timely reminder that this year’s July 4th isn’t just July 4, and vet teams can help clients, patients, and colleagues avoid preventable chaos.

Are Pet Owners Turning Away from Vets? Reclaiming Preventive and Senior Pet Care, Pet Nutrition, and Pet Longevity Science

In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mosser, RVT, MPA, dive into an urgent issue facing veterinary professionals: the decline of preventive care visits and the growing trend of pet owners seeking wellness advice outside the clinic. As wellness exams, vaccinations, and senior care consultations decline, veterinarians are feeling the impact. With the rise of AI-driven tools, (questionable) social media influencers, and accessible online advice, pet owners are turning to alternative sources for preventive care tips and longevity strategies.

Dr. Ward and Beckie explore why this shift is happening and discuss how veterinarians can reclaim their role as the primary preventive care providers. They share practical tactics and communication strategies for engaging pet owners, emphasizing the value of early disease detection, quality of life improvement, and the unmatched expertise of veterinary professionals. Tune in to learn how veterinarians can reestablish their position in preventive pet care and enhance their relationship with clients amid a rapidly evolving pet care landscape.

The conversations behind the care

Practice culture & leadership

Client communication

Clinical controversy & ethics

Veterinary technician careers

Technology & the future of care

Wellbeing in the profession

Guests, topics & feedback

Have a guest or topic idea?

Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.

DrErnieWard@gmail.com Subscribe on Apple Subscribe on Spotify