Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Recession Proof? Have Veterinary Clinics Been Killing Growth Due to Staff Shortages, Placing Them At Risk During Recession?
We’ve heard too many stories the past few months of veterinary clinics not taking new patients or unable to see routine care appointments for weeks. Have the pandemic, workplace shortage, an inflation made the veterinary industry potentially less “recession proof” than before? Viewfinders, let’s tackle this tough topic!
Hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss how some clinics may be inadvertently putting themselves at increased risk of recession impacts due to not accepting new patients, long waits for annual care, and rising prices.
Dr. Ward points out why this potential recession may be unlike any other for the veterinary profession as a multitude of veterinary market forces conspire to threaten our traditional economic resilience.
Beckie discusses her concerns that too many veterinary practices may not appreciate that today’s clients may not be as loyal as in the past and that vet-flation may cause many pet parents to price shop out services.
Our hosts discuss the “veterinary workforce translocation” that may hav additional impacts on how independent vet clinics operate in the future. They also discuss steps every clinic needs to take now to lessen the affects of a potential economic downturn.
Viewfinders, we hope this episode gives you ideas on how to weather the economic storms that may lie ahead. Don’t forget to head over to Apple Podcasts and drop 5-stars on on us so we may reach more veterinary colleagues! If you have any questions or topic ideas, email us at veterinaryviewfinder@gmail.com!
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