Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Made By Vet Professionals: The Importance of Supporting Businesses and Services Owned by Veterinary Professionals

Many of us in the United States choose “Made in the USA” or “US Owned and Operated” whenever given a comparable choice. But what about businesses founded, owned, or operated by our colleagues? Does that affect our choices? Should it influence our decisions if the products or services are similar in quality and price compared to non-vet professional businesses?

This week hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss the importance of supporting our entrepreneurial colleagues.

With a torrent of new pet businesses and products, who is behind some of the most buzz-worthy trends? How can we encourage innovation by our colleagues?

The duo share their experiences as entrepreneurs, clinicians, and consultants to provide the Viewfinders with a unique perspective.

We believe this is an important topic our profession needs to tackle. With so many new businesses entering our industry and profession, we believe it is essential veterinary professionals are involved in establishing the culture, ethics, and vision of the companies responsible for creating foods, drugs, and lifestyle accessories for the pets and pet parents we love to serve.

Viewfinders, what do you think about this? Do you seek our businesses owned or operated by colleagues? Are you an entrepreneur? Do you have a unique service or product you’d like to share? Leave a note in the comments!

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What We Cover

The conversations behind the care

Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
Trending issues & profession news
Technology & the future of care
Veterinary technician careers
Career paths & entrepreneurship
Wellbeing in the profession
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