Many of us in the United States choose “Made in the USA” or “US Owned and Operated” whenever given a comparable choice. But what about businesses founded, owned, or operated by our colleagues? Does that affect our choices? Should it influence our decisions if the products or services are similar in quality and price compared to non-vet professional businesses?

This week hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss the importance of supporting our entrepreneurial colleagues.

With a torrent of new pet businesses and products, who is behind some of the most buzz-worthy trends? How can we encourage innovation by our colleagues?

The duo share their experiences as entrepreneurs, clinicians, and consultants to provide the Viewfinders with a unique perspective.

We believe this is an important topic our profession needs to tackle. With so many new businesses entering our industry and profession, we believe it is essential veterinary professionals are involved in establishing the culture, ethics, and vision of the companies responsible for creating foods, drugs, and lifestyle accessories for the pets and pet parents we love to serve.

Viewfinders, what do you think about this? Do you seek our businesses owned or operated by colleagues? Are you an entrepreneur? Do you have a unique service or product you’d like to share? Leave a note in the comments!