Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Brachycephalic Breed Bans in Europe - Can It Happen in the US?

In January 2022, Norway approved a legal ban on breeding Bulldogs and Cavaliers, citing animal welfare violations. A similar ban and breeding restrictions has growing support from UK and other European veterinary organizations. Could the US be next to ban brachycephalic breeds?

Hosts Dr. Ernie Ward and Beckie Mossor, RVT weigh the pros and cons of brachycephalic breed bans - and whether American dog lovers and veterinary professionals would support such mandates and regulations in this week’s episode.

Beckie shares the recent Norwegian court ruling and how this could affect other countries, including the US. Dr. Ward cites several studies that validate increased health risks of brachycephalics and how this impacts their welfare.

Viewfinders, this is a very tough topic for both our hosts and you may feel some of the same personal conflict! It’s a good discussion!

Dr. Ward challenges us to view the issue both from the pet parents’ perspective of increased cost, care, and medical conditions associated with these breeds, but also from the pet’s welfare: how it feels to struggle to breathe, walk, or play.

Both hosts agree we need to do a better job encouraging more responsible breeding, promote cross-breeding of these at-risk breeds, and educate the public about the health - and welfare - risks associated with brachycephalic.

Both stop far short of breed bans, but believe we can improve the overall health and wellbeing of brachycephalics by being more proactive on this issue.

Viewfinders, what do you think about this issue? How can we inspire conversations in both the veterinary profession and breeders? Why aren’t more veterinary professionals talking about this issue! Now’s your chance!

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