Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Cruella Chihuahuas, Media Stereotypes, Flat-Faced Breeds & What Should Veterinary Professionals Do?

Will the hit Disney Movie Cruella create in a surge in Dalmatians, Chihuahuas, or Chinese Crested dogs? Do media stereotypes about certain breeds or animals lead to painful cosmetic surgeries or stigmas? This week we tackle veterinary professionals and how to proactively respond to pet and animal media trends and movements. We go a LOT deeper than Disney this week, Viewfinders!

Hosts Dr. Ernie Ward and Beckie Mossor, RVT chat about the recent portrayal of dogs in the Disney movie Cruella. The pair speculate on whether or not veterinary clinics will see an increase in Dalmatians, chihuahuas, or even Chinese Crested dogs as a result of their movie portrayals. Are veterinary professionals doing enough to educate the public on some of the potential health risks associated with these breeds? What can we do better?

This episode’s conversation includes how media portrayals can lead to breed stereotypes and perhaps cosmetic procedures such as ear cropping and tail docking.

There’s plenty of discussion on how emotionally demanding working in a clinic that performs cosmetic surgeries, declaws, or ignores certain breed-associated health risks can be for concerned vet professionals.

Viewfinders, these are important questions our profession needs to ask. While answers are few and perhaps even controversial at times, we hope this podcast encourages more solutions.

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Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
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Veterinary technician careers
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