Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Appreciating Veterinary Sales Reps: Strategies for Stronger Partnerships

In this week’s episode of “The Veterinary Viewfinder,” hosts Dr. Ernie Ward and Beckie Mosser, MPA, RVT, shine a spotlight on a vital yet often overlooked part of veterinary teams—sales representatives. From pharmaceutical, lab, and food reps to distributors and specialty companies, these professionals play a key role in keeping veterinary clinics running smoothly and efficiently. As the end of the year approaches and fresh off National Veterinary Technician Week, many clinics rely on their reps more than ever—often without recognizing their efforts.

Dr. Ward and Beckie discuss the unspoken challenges reps face, including feeling undervalued or being taken for granted, especially during busy seasons when clinics call on them for help with events and celebrations. This episode explores the sometimes tricky relationship between clinics and reps, highlighting how veterinarians and staff can become better partners.

Tune in to learn how your clinic can foster healthier, more respectful interactions with sales reps and why these unsung heroes deserve more appreciation. Whether you're a clinic owner, technician, or vet, this episode is packed with insights to help strengthen these essential relationships.

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Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
Trending issues & profession news
Technology & the future of care
Veterinary technician careers
Career paths & entrepreneurship
Wellbeing in the profession
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