Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2023, pairing public education for pet owners with clinical standards for veterinary teams. He is Chief Veterinary Officer of VetFamily US.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Why We Volunteer: Taking on Vet Med’s Shared Problems at WSAVA Warsaw
This week on the Veterinary Viewfinder, veterinarian Dr. Ernie Ward and credentialed veterinary technician Beckie Mossor, MPA, RVT, join you from the World Small Animal Veterinary Association (WSAVA) Congress in Warsaw, Poland, to share why they volunteer and what they’ve learned along the way.
Conversations with colleagues from around the world reveal familiar concerns: client communication, workplace bullying, decision fatigue, and work-life balance. Ernie and Beckie discuss how getting involved gives veterinary teams a way to work on these shared problems and learn from each other.
Beckie explains why veterinary technicians need a stronger voice in professional organizations. Ernie reflects on how volunteering has shaped his career and taught him to listen, compromise, and work across cultures.
They also discuss the work behind speaking opportunities and why a different perspective is a reason to participate.
For clinic employees, technicians, managers, and veterinarians wondering where to start, they offer practical starting points: join an association, attend a local meeting, or find a volunteer role that fits your interests and available time.
Credentialed Vet Techs Earned Their Week. So Why Are We Debating It?
Veterinary Technician Week is meant to recognize credentialed veterinary technicians. But somewhere along the way, has the celebration become too complicated?
This week on the Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, look at why Vet Tech Week continues to spark debate across veterinary medicine.
Should practices broaden the celebration to include the entire team, or does that unintentionally diminish the people the week was created to recognize? And has a full week of lunches, gifts, activities, and expectations become more than clinics or technicians actually need?
Ernie and Beckie talk about why professional recognition matters, how seemingly small decisions can affect team culture, and why appreciation doesn’t need to be expensive or elaborate. They also ask a bigger question: Would one meaningful day of recognition, paired with a week focused on educating clients and the profession about what credentialed veterinary technicians actually do, make Vet Tech Week more effective?
Neurodivergence in Vet Med: What Actually Helps
Recognizing neurodivergence in veterinary medicine is one thing. Knowing what actually helps is another.
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, welcome Ron Sosa, CVPM, CCFP, back to the Veterinary Viewfinder for a practical conversation about neurodivergence at work and the supports that can make a real difference.
They talk about executive function, masking, the inner critic, imposter syndrome, and the exhaustion that can come from constantly adapting to expectations that don’t fit the way your brain works. Ron also shares practical tools he’s building for veterinary professionals, including body doubling, structured peer support, coaching, and his C.O.S.T. framework for understanding chronic self-monitoring, over-adaptation, self-criticism, and tension.
The conversation also looks beyond the individual. What can veterinary leaders and workplaces do differently to support a wider range of people?
If you’ve ever wondered why certain parts of veterinary work feel harder than they “should,” this episode offers a useful place to start.
Vet Tech Week: Oct 18-24, 2026 Celebrate the Credentials. Support the Career.
What does it look like to celebrate veterinary technicians and support the careers they’ve worked hard to build?
First, a reminder: October 2026 is World Pet Obesity Month. Sign your clinic up for APOP’s 2026 Pet Obesity Prevalence Survey, running October 1–December 31. Eligible U.S. clinics receive a $50 stipend after submitting at least 15 complete, eligible records that pass APOP’s data review. Now back to this week’s episode!
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, look ahead to National Veterinary Technician Week, October 18–24, and explore new resources from the American Association of Credentialed Veterinary Technicians (AACVT).
Beckie shares practical tools for requesting a raise, building a résumé, preparing for interviews, and navigating title protection. They also discuss mobile care resources, speaking opportunities, and why celebrating credentialed veterinary technicians doesn’t mean valuing anyone else less.
For credentialed veterinary technicians, it’s a chance to find support for your next professional step. For veterinarians and practice managers, it’s a reminder to plan ahead, help clients understand who does what, and recognize the education and expertise behind the credentials.
Fear Sells: Is Vet Med Marketing Making Problems Feel Bigger?
A missed call becomes a potential ER visit. An overwhelmed team becomes a business risk. And suddenly, an everyday practice challenge can feel a lot more urgent than it did five minutes ago.
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, take a closer look at fear-based marketing in veterinary medicine and how the way a problem is framed can shape how veterinary teams respond to it.
Using a real veterinary technology ad as their starting point, they explore how messages built around loss, failure, and urgency can add anxiety to already-stretched teams and sometimes push practices toward solutions before they’ve fully understood the underlying problem.
Ernie and Beckie aren’t arguing against technology or outside support. They’re asking for a little more perspective before reacting.
Are calls genuinely being missed, and are emergency rooms experiencing an overload due to them? If so, when does this occur, and why? Is the problem related to staffing, workflow, priorities, or something else entirely?
The takeaway: look at the data, understand the problem first, and recognize when marketing may be turning up the fear.
The New Vet Med Job Isn’t What They Promised. Now What?
You accepted the new job, gave notice, and walked into what you thought was a better opportunity. Then, within days, the red flags start piling up. The workload isn’t what you were promised. Training is almost nonexistent. The team feels unwelcoming. Now what?
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk about what happens when a new veterinary job doesn’t match the one you interviewed for, and how to decide whether to stay, speak up, or start planning your exit.
They discuss why poor onboarding can be an early warning sign, how money and benefits can make leaving harder, and why simply “giving it more time” can quietly turn a few bad weeks into years of frustration.
Ernie and Beckie also offer a practical approach: identify exactly what isn’t working, decide what needs to change, talk with management, and set a clear timeline for action.
And for practice leaders, there’s a flip side: what happens when the new hire isn’t who you thought you hired?
Clickbait, Mistrust, and the Veterinary Team Divide
A headline can do more than earn a click. It can change how veterinary professionals see one another.
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, examine how clickbait and rage-bait framing can deepen mistrust across veterinary teams. Using a provocative article about employee theft as a starting point, they explore what happens when practical business guidance is presented in terms of employers versus employees, managers versus staff, or one part of the hospital versus another.
Ernie and Beckie aren’t arguing against audits, safeguards, accountability, or sound financial controls. They’re asking whether those measures can be discussed without treating every team member as a potential threat.
The conversation expands to other familiar divides, including front versus back, veterinarians versus technicians, and corporate versus independent practice.
They also challenge veterinary publications, professional organizations, and social media creators to consider how headlines shape beliefs, workplace culture, and public perceptions of the profession.
The takeaway: protect the practice, address real problems, and choose language that builds collaboration instead of suspicion.
Mini Cows, Backyard Chickens, and the Veterinary Care Gap
Backyard chickens, miniature cows, goats, pigs, and other unconventional pets are showing up in suburban homes and on social feeds faster than veterinary care can keep pace.
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, examine what happens when owners expect a small animal clinic to help with a species the team isn’t trained, equipped, or comfortable treating.
They discuss the real risks of leaving that gap to social media influencers, the pressure already facing large animal veterinarians, and why simply turning people away can damage both animal welfare and community trust.
The conversation also explores a more hopeful side: clinics with genuine interest can use targeted CE, basic equipment, team training, and strong referral relationships to serve an emerging need.
Veterinarians, technicians, and practice managers will leave with practical questions to ask now: Do we have a script for these calls? Do we know where to refer urgent cases? Could this be a service, recruiting, or professional-growth opportunity? And how can we educate owners before a viral pet trend becomes an animal welfare problem?
Boundaries Aren’t Selfish—They Keep You in Vet Med
Why can taking PTO, stepping away during the holidays, leaving on time, or protecting even one hour for yourself feel like letting down your team or the people you love?
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack the guilt veterinary professionals often carry when they step away from the clinic. Their message is simple: feeling guilty is not the same as being selfish, and discomfort does not mean a boundary is wrong.
Beckie reflects on her own evolution from a “baby technician” who felt she had something to prove to someone who learned that rest and boundaries are worth the initial discomfort. As she reminds listeners, “You can’t expect that free time to just come.” Even five, ten, or fifteen protected minutes can be a meaningful place to begin, and, after taking that time, “you do come back better.”
Ernie shares the lesson that has guided him through decades in veterinary medicine: “If I were trying to protect my time to improve my overall health, that was not selfish. It was essential.” In fact, he makes a strong case for how protecting your well-being can help you better support your family, coworkers, clients, and patients over the long term.
Our hosts also challenge practice owners, managers, medical directors, and teammates to examine the culture surrounding PTO and self-care. Comments like “must be nice” or “I wish I could do that” can turn time spent on personal growth into shame. Thoughtful scheduling, appropriate coverage, and genuine encouragement can make healthy boundaries possible, and business leaders must lead by example.
They also point out that self-care is not limited to vacations or spa days. It may be a walk, a workout, a chapter of a book, a few quiet minutes, or meaningful time with the people you love.
The goal is not perfect balance. It is returning with more energy, patience, and perspective, and building a veterinary career that leaves room for a life beyond the clinic.
Beckie Asked Vet Techs What Makes Them Stay—Here’s What She Heard
Keeping skilled veterinary team members isn’t simply about letting them perform more tasks. In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, explore Beckie’s early University of North Carolina at Chapel Hill doctoral research into what helps credentialed veterinary technicians feel valued, utilized, and more likely to stay.
The findings challenge a familiar assumption in veterinary medicine: working at the top of your license is important, but it isn’t enough. Trust, autonomy, inclusion in clinical decisions, meaningful continuing education, and the freedom to apply new skills may matter just as much as the skills themselves.
Ernie and Beckie discuss why surgery teams often model this well, how micromanagement can undermine highly capable employees, and why a generous CE budget only works when team members can use what they learn.
They also examine the important difference between keeping people busy and helping them feel fulfilled.
For veterinarians, technicians, practice managers, and clinic leaders, the episode offers one practical question: Are you deciding that your team feels utilized—or are you asking them?
What Vet Teams Need to Know About Compounding with Wedgewood Pharmacy
Getting medications into pets sounds simple—until the patient refuses the tablet, the dose doesn’t fit, the flavor is a disaster, or the client physically can’t make the plan work.
This week, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk with Dr. Rae Hutchins and Dr. Jennifer Merlo from Wedgewood Pharmacy about how veterinary compounding can support better patient care when commercially available medications are not the right fit.
The conversation covers where compounding helps most, where it should not replace FDA-approved commercial products, and why quality matters more than convenience or cost.
The group also digs into common legal and regulatory confusion, including GFI 256, patient-specific prescriptions, office stock, and why veterinarians should understand their state’s rules. Dr. Hutchins also discusses how Wedgewood Pharmacy has transformed the treatment of Feline Infectious Peritonitis (FIP) by providing compounded GS-441524 and Molnupiravir.
Credentialed veterinary technicians (CrVTs) get a seat at the table, too, as we discuss how technician insight can improve ordering, education, and real-world medication outcomes, along with how Wedgewood Pharmacy is recognizing CrVTs both internally and externally.
Practical, grounded, and clinic-relevant, this episode helps veterinary teams feel more confident using compounding medications as part of thoughtful medical care.
When Clients Ask AI Before They Ask You
More pet owners are asking an AI agent before they call the clinic.
They’re walking into the exam room with AI-generated ideas, possible causes, treatment questions, and sometimes a pretty strong opinion about what should happen next.
So how should veterinary teams respond?
In this 501st weekly episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk about what happens when AI becomes part of the client conversation. Not as a replacement for veterinary care, but as a new starting point for questions, concerns, and expectations.
The goal isn’t to shut clients down. It’s to keep them engaged, acknowledge their curiosity, and bring the conversation back to the pet in front of you, the physical exam, and trusted clinical judgment. Our hosts walk through the various responses many vet teams give and explain what may be the best communication approach to this potentially prickly situation in today’s clinics.
While AI can provide clients with information, it’s up to veterinary teams to put that information in context.
As Dr. Ward advises, “Be what an AI never can: be present, conduct a hands-on examination, and remain accountable to this patient in this room at this time. Let the client keep her curiosity. Just make sure she leaves knowing the difference between a search result and a diagnosis.”
The conversations behind the care
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