Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Missed Charges: Who Pays When the Clinic Gets It Wrong?
Missed charges happen in every veterinary practice, but what happens next says a lot about clinic culture.
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, take on the uncomfortable reality of billing mistakes: forgotten charges, wrong invoice items, inventory mix-ups, and the dreaded follow-up call to a client.
They discuss why missed charges often turn into blame, especially for technicians, CSRs, and support staff, and how clinics can handle these mistakes without creating fear or finger-pointing.
Beckie emphasizes the role of psychological safety, while Ernie shares how written policies, clear thresholds, and manager-led client communication helped his teams manage billing errors more fairly.
The episode offers practical takeaways for owners, managers, veterinarians, techs, and front-desk teams: make charges easier to enter correctly, define when the clinic absorbs small errors, decide who contacts the client, and stop treating normal human mistakes like personal failures.
Ranked, Rejected, or Hired: How AI Is Quietly Reshaping Careers
Artificial intelligence is no longer a future concept in veterinary hiring. It is already here, quietly screening resumes, ranking candidates, and influencing who gets interviewed, hired, or never hears back at all. In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Becky Mosser, MPA, RVT, unpack how AI-driven hiring tools are changing the employment landscape across all industries, and it’s starting in veterinary medicine.
From automated resume screeners to algorithm-based candidate rankings, these systems promise efficiency but raise serious concerns about transparency, bias, data privacy, and the loss of human judgment.
The conversation explores how experienced veterinarians, technicians, and new graduates may be filtered out simply for not speaking the right “keyword language,” and why this creates emotional, professional, and legal risks for practices.
The episode also examines emerging lawsuits challenging AI hiring practices, the ethical implications of data scraping and social media monitoring, and the growing pressure on clinics to adopt these tools without fully understanding how they work.
For veterinary professionals navigating hiring, leadership, or career transitions, this discussion offers critical insight into what AI can and cannot do, and why maintaining human oversight may be more important than ever.
Western Veterinary Conference 2026 - The Bridge Club Bright Minds Award
Recognition: The Veterinary Viewfinder is honored as a 2026 Bridge Club Bright Minds as the Inaugural Industry Influencer Award recipient.
Join us: February 15, 2026, 10–11 AM, Level 2, Inside Pawp Up at the Western Veterinary Conference, for the award reception and panel discussion.
The No-Show Appointment Crisis: Why Vet Clinics Are Getting Ghosted
Veterinary teams everywhere are feeling the strain of rising no-show appointments, especially during the hectic holiday season. This episode examines why clients are ghosting more frequently and what that means for clinic schedules, revenue, and staff morale. Ernie and Becky walk through the real drivers of missed appointments, including financial stress, price shopping, long wait times, and the comfort some clients feel when canceling without calling the clinic.
What makes this conversation useful is its practicality. The episode covers the pros and cons of deposits, how to identify chronic no-show patterns, and when to adjust scheduling habits. You’ll also hear how technology can reduce missed appointments—from “safe exit” text confirmations to automated pre-visit questionnaires—and why these small tools often change client behavior in a meaningful way.
For teams balancing compassion with realistic clinic operations, this episode offers a grounded look at how to protect time, maintain revenue, and reduce frustration without creating unnecessary barriers for clients. It’s an honest, solutions-focused discussion aimed at helping veterinary professionals manage one of the industry’s quieter but most persistent challenges.
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Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.