Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
The Rise of Massive Pet Products Conferences: Where are all the Veterinary Professionals?
SuperZoo 2023 recently wrapped in Las Vegas, Nevada. This year 1,111 vendors were on-site to share their products and offerings to the pet industry. This week we discuss the vital - and often overlooked - importance of including veterinary professionals in creating, developing, and promoting pet care products and how you can stay informed of emerging trends in our profession. There’s a whole lot to discuss!
Hosts Dr. Ernie Ward and Beckie Mossor, RVT, review the rise of massive pet product conferences and why more veterinary professionals should attend and know about them. Our hosts offer practical advice on how to handle a client who asks you about the “next great thing” in pet care and why we should be thankful when they present an unknown product or service (hint: it’s a learning opportunity). Our duo also dishes on why the latest pet food trend is often more important to most clients than learning about your new-fangled X-ray machine or fancy-pants blood analyzer.
Viewfinders, let us know your thoughts and experiences on keeping up with so much new stuff! Share on Facebook or Instagram pages (@VeterinaryViewfinder) or email veterinaryviewfinder@gmail.com.
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