Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
Listen & subscribe
New episodes appear here the moment they publish — no need to update this page.
Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
World Pet Obesity Awareness Day is October 11, 2023 - A Conversation with Purina Clinical Veterinary Nutritionist Dr. Jason Gagné
The Association for Pet Obesity Prevention (APOP) and the World Pet Obesity Association (WPOA) announced World Pet Obesity Awareness Day on October 11, 2023. Up to 63% of pet cats and 59% of pet dogs are estimated to be overweight or have obesity in the U.S., Canada, and Europe. This week, we have a clinical nutrition expert to discuss a recent pet owner survey and how you can help your pet patients seeking to achieve a healthy body condition.
We’re pleased to share the mic with Dr. Jason Gagné this week. Dr. Jason Gagné is Purina’s Director of Veterinary Communications. He leads a fantastic team of veterinarians and veterinary product advisors who provide university engagement and sales, marketing, and educational support to the US market.
Dr. Gagné was instrumental in Purina Pro Plan becoming APOP’s first Charter Sponsor to help their ongoing research and outreach efforts to combat pet obesity. On behalf of APOP, Dr. Ward would like to extend a warm welcome and a HUGE thank you to Purina Pro Plan!
Drs. Ward and Gagné take a deep dive into a recent Purina research survey to explore dog owners’ attitudes around feeding, treats, table food, “scraps,” and obesity.
Dr. Ward shares APOP’s years of similar surveys, and both vets offer practical advice for veterinary professionals to share with their clients and patients.
Viewfinders, this is a fast-paced discussion on the complexities of pet obesity. We believe you’ll enjoy it - and hopefully learn a thing or two!
Please visit petobesityprevention.org to sign up to participate in this year’s online surveys. We need veterinary professionals and pet parents to take our brief Pet Weight, Nutrition, and Pet Food Survey. Your opinions (and clients) help us shape future research and resource development.
For more information and resources to share with your clients, visit petobesityprevention.org or worldpetobesity.org
Visit the Purina website and Purina Institute Centre Square for dog owner survey, BCS tools, and more:
https://www.purinaforprofessionals.com/brands/purina-pro-plan-veterinary-diets/om-weight-management?utm_campaign=vdp-professional2023&utm_medium=email&utm_source=october_newsletter&utm_content=cr-om_jm_pt-na&utm_term=
National Pet Obesity Awareness Day is Oct. 12, 2022 - We Need Your Help!
Veterinary colleagues, we need your help with the 2022 US Pet Obesity Prevalence Survey! Sign up today at PetObesityPrevention.org.
This week hosts Dr. Ernie Ward and Beckie Mossor, RVT discuss how veterinary professionals can help gather information on pet obesity rates in the US this October. The duo discusses findings from the Association for Pet Obesity Prevention (APOP) 2021 Pet Owner Weight Management, Nutrition, and Pet Food Survey, including current pet parent attitudes on grain-free diets, DCM, best sources of pet food information, and much more!
We need your help with this year’s survey. Our primary goal is to enroll as many veterinary clinics and professionals to collect BCS and body weight information. In addition, we ask that you share the Pet Owner Survey on your social media to help us better understand contemporary attitudes and opinions on pet weight loss, food, and how we can better help pets achieve (and maintain) a healthy body condition.
PRIZES! Did we mention prizes? The veterinary professional that submits the most pet data will win a YETI COOLER! The clinic that submits the most pets will receive an IPAD! We’ll also give away several prizes to random participants, including BASEPAWS GENETICS TEST KITS! Stay tuned to APOP’s Instagram and Facebook for additional details and prizes! Be sure to sign up by October 12!
The conversations behind the care
Listen wherever you get podcasts
Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.