Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

The No-Show Appointment Crisis: Why Vet Clinics Are Getting Ghosted

Veterinary teams everywhere are feeling the strain of rising no-show appointments, especially during the hectic holiday season. This episode examines why clients are ghosting more frequently and what that means for clinic schedules, revenue, and staff morale. Ernie and Becky walk through the real drivers of missed appointments, including financial stress, price shopping, long wait times, and the comfort some clients feel when canceling without calling the clinic.

What makes this conversation useful is its practicality. The episode covers the pros and cons of deposits, how to identify chronic no-show patterns, and when to adjust scheduling habits. You’ll also hear how technology can reduce missed appointments—from “safe exit” text confirmations to automated pre-visit questionnaires—and why these small tools often change client behavior in a meaningful way.

For teams balancing compassion with realistic clinic operations, this episode offers a grounded look at how to protect time, maintain revenue, and reduce frustration without creating unnecessary barriers for clients. It’s an honest, solutions-focused discussion aimed at helping veterinary professionals manage one of the industry’s quieter but most persistent challenges.

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What We Cover

The conversations behind the care

Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
Trending issues & profession news
Technology & the future of care
Veterinary technician careers
Career paths & entrepreneurship
Wellbeing in the profession
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