Tackling the toughest topics in veterinary medicine

The Veterinary
Viewfinder

Candid conversations on the issues shaping veterinary medicine.

Dr. Ernie Ward Beckie Mossor, MPA, RVT Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT

New episodes weekly · On the air since 2016

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Two perspectives, one profession

Dr. Ernie Ward

Dr. Ernie Ward, DVM

Veterinarian · Author · Advocate

Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.

An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.

Beckie Mossor, MPA, RVT

Beckie Mossor, MPA, RVT

Veterinary Technician · Educator

Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.

Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.

Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.

Dr. Ernie Ward Dr. Ernie Ward

Rumors and Recalls: Responding to Negative Reports about Veterinary Products

A tough topic you'll encounter at some point in your veterinary career is some sort of recall. These recalls and worries can be about medications, pet foods, and pet accessories, encompassing a wide gamut of products and services we recommend to the pet-owning public, and suddenly, somebody says there's a problem. This week, we want to discuss what you should do if you encounter one of these rumors or recalls and how you can better communicate with your clients and stay ahead of hysteria. 

Join hosts Dr. Ernie Ward and Beckie Mossor, RVT, MPA, as they share their experiences with veterinary rumors and recalls. They offer their experiences and tips on how you should respond and why education is the foundation of better professional communication. 

If you like this type of content, please go to Apple Podcasts or your favorite player and leave us a 5-star review. Your stars help us reach more of our colleagues! Thank you! 

Please share your opinions and experiences with us on Facebook or Instagram at @VeterinaryViewfinder or email us at VeterinaryViewfinder@gmail.com. 

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Practice culture & leadership
Client communication
Clinical controversy & ethics
Practice finances & the business of medicine
Trending issues & profession news
Technology & the future of care
Veterinary technician careers
Career paths & entrepreneurship
Wellbeing in the profession
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