Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Amazon Considers Offering Veterinary Telemedicine - What It Means for Veterinary Clinics and Team Members
Recently, Amazon announced it was considering offering veterinary telemedicine services to augment its position as a top pet supplies and pharmacy provider. This move would allow them to compete in veterinary telemedicine against competitors like Walmart, Chewy, etc. This week, we discuss the pros and cons and potential impacts this could have on independent veterinary clinics and the veterinary profession.
Hosts Dr. Ernie Ward and Beckie Mossor, MPA, RVT, review the recent news that Amazon was considering offering veterinary telemedicine. Beckie shares why this is no surprise and that there may be a silver lining for independent veterinary clinics.
Dr. Ward expresses his concerns along with several steps veterinary professionals should be taking to ensure continued success in the future.
Viewfinders, there’s much more to this issue than simply, “Oh brother, here’s another competitor!” We’d love to hear your thoughts and how you’re addressing this issue.
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