Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
When Clients Ask AI Before They Ask You
More pet owners are asking an AI agent before they call the clinic.
They’re walking into the exam room with AI-generated ideas, possible causes, treatment questions, and sometimes a pretty strong opinion about what should happen next.
So how should veterinary teams respond?
In this 501st weekly episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, talk about what happens when AI becomes part of the client conversation. Not as a replacement for veterinary care, but as a new starting point for questions, concerns, and expectations.
The goal isn’t to shut clients down. It’s to keep them engaged, acknowledge their curiosity, and bring the conversation back to the pet in front of you, the physical exam, and trusted clinical judgment. Our hosts walk through the various responses many vet teams give and explain what may be the best communication approach to this potentially prickly situation in today’s clinics.
While AI can provide clients with information, it’s up to veterinary teams to put that information in context.
As Dr. Ward advises, “Be what an AI never can: be present, conduct a hands-on examination, and remain accountable to this patient in this room at this time. Let the client keep her curiosity. Just make sure she leaves knowing the difference between a search result and a diagnosis.”
The conversations behind the care
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Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.