Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
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Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Veterinary Receptionist Week: The Team That Keeps Your Day on Track
This week on Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, focus on Veterinary Receptionist Week (April 19–25, 2026) and the people who hold the entire clinic together from the front desk.
They break down what veterinary receptionists actually do day to day, from triaging calls and managing the schedule to handling emotional clients and keeping patient flow on track. It’s a role that’s often underestimated, but as they point out, even the best clinical team struggles if the front desk isn’t supported.
The conversation goes beyond recognition and into what real appreciation looks like.
They share simple, practical ways to make it meaningful, like handwritten notes, personal recognition, and taking pressure off the phones during the workday. They also touch on training, professional development, and why the human side of this role won’t be replaced anytime soon, even as technology evolves.
If you work in a clinic, this episode is a reminder to slow down, notice the work happening up front, and use this week as a chance to reset how your team shows appreciation.
Veterinary Receptionist Appreciation Week 2023 with Founder Ethel Pawlak
It’s Veterinary Receptionist Appreciation Week, and we’ve got the person who started it all, Ethel Pawlak! Joins us to celebrate our amazing veterinary receptionists April 23-29 as Veterinary Receptionist Week!
Hosts Dr. Ernie Ward and Beckie Mossor, RVT, are joined by the person who started Veterinary Receptionist Week some nineteen years ago, Ethel Pawlak. We share her story of decades in veterinary practice and why she believes veterinary receptionists deserve their own special week of recognition. We agree!
We discuss why veterinary receptionists (CSRs, etc.) are often unsung heroes in the veterinary profession and how they can make - or break - a veterinary experience.
Dr. Ward advocates for better pay, benefits, training, and support and expresses how a stable veterinary receptionist team can grow your business.
Beckie praises veterinary receptionists' unique skillset and why she believes they are essential for successful patient care and client service.
Viewfinders, how are you celebrating Veterinary Receptionist Week? Share your thoughts, experiences, and ideas!
Thank you, Ethel Pawlak, for advocating for veterinary receptionists!
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