Tackling the toughest topics in veterinary medicine
The Veterinary
Viewfinder
Candid conversations on the issues shaping veterinary medicine.
Hosted by Dr. Ernie Ward, DVM & Beckie Mossor, MPA, RVT
Listen & subscribe
New episodes appear here the moment they publish — no need to update this page.
Two perspectives, one profession
Dr. Ernie Ward, DVM
Dr. Ernie Ward is a veterinarian, author, and longtime advocate for pets and the veterinary profession. Based in coastal North Carolina, he founded the Association for Pet Obesity Prevention in 2005 and the World Pet Obesity Association in 2024, pairing public education for pet owners with clinical standards for veterinary teams.
An author and a familiar voice across national media, Ernie is known for putting the profession’s hardest conversations front and center. Since 2016, he and Beckie have co-hosted the Veterinary Viewfinder Podcast, a weekly show that digs into the toughest and most controversial topics in veterinary medicine, features leading voices in the field, and looks for practical answers to the challenges veterinary teams face.
Beckie Mossor, MPA, RVT
Beckie is a Credentialed Veterinary Technician from Southport, NC, and founding director of the American Association of Credentialed Veterinary Technicians, where she has shaped national conversations on technician utilization, representation on veterinary medical boards, and equity in veterinary organizational structures.
Her work has been published in professional outlets, and she presents internationally on the intersections of veterinary medicine, leadership, and advocacy. She is proud to be the first credentialed veterinary technician to serve on the WSAVA Professional Wellness Committee.
Beckie also co-founded the Veterinary Industry Giving Tree, a nonprofit dedicated to helping veterinary professionals through financial hardship, and has co-hosted the Veterinary Viewfinder Podcast for nearly a decade — bringing candid, often provocative conversations and fierce advocacy to the profession.
Are Veterinary Clients Meaner in 2025? Why Holiday Stress Is Hitting Teams Hard
This week on The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, ask a timely question many teams are quietly wondering: Are veterinary clients meaner this year?
As the 2025 holiday rush collides with rising costs, canceled insurance policies, and shifting social norms, many clinics are experiencing increased client frustration and emotional volatility. From Dr. Ward fielding complaints about the weather-soaked Calabash Christmas Parade to everyday price-related outbursts in vet clinics, across the country, Ernie and Beckie explore why tensions feel higher and what veterinary teams can do to stay grounded.
The hosts break down the layered pressures behind client behavior: inflation hitting veterinary services harder than many other sectors, pet owners stretched thin by holiday-season spending, and a rise in sticker-shock rage. They discuss how front-desk teams absorb the brunt of accumulated hostility, why “just apologize” may be an outdated client service model, and how social media culture has made some clients eager to catch veterinary teams “messing up” on camera.
Most importantly, Ernie and Beckie outline practical strategies clinics can use now, before the holiday surge peaks, to reduce conflict, empower staff, and protect well-being. From setting boundaries to validating emotions without absorbing them, this episode helps veterinary professionals enter the season with clarity, confidence, and compassion.
The conversations behind the care
Listen wherever you get podcasts
Have a guest or topic idea?
Suggestions, questions, and guest pitches are always welcome. The fastest way to reach the show is by email.